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The newest “wrinkle” in
the anti-wrinkle business...
ou know that old expression, "You live and learn"? Well, I learned something new. And believe me, what I learned will change the way you look at all those "Anti-Wrinkle" cream ads... forever.
It all started a few months ago when the company I write for asked me to attend a Research and Development meeting to discuss what they said would be the "most incredible anti-wrinkle compound to come along in more than 50 years." I thought that was a pretty tall claim considering that I've been writing about health and beauty for almost 20 years now, and frankly, I thought I'd heard it all.
Rather than bore you with all the details, let me cut to the chase. The R&D team said they were thrilled because they'd just gotten access to a revolutionary "Anti-Wrinkle Pill" developed in Europe that could rebuild your skin, make it thicker and more dense (think less likely to sag), decrease wrinkle depth, and rebuild the skin's underlying cellular matrix.*
"WAIT!!!" I said, getting out of my chair and telling the group, "Are you kidding me? What's so revolutionary here? Every cosmetic anti-wrinkle cream on the market says the same thing."
And that's when it happened. Our chief marketing guy stood up, looked straight at me, and said, "Sit down and be patient. Here's what you're missing. This isn't a cream — it's an ingestible that works from the inside out. Let me show you something."
He pointed to the giant conference room monitor as he clicked on the official La Mer‡ website. La Mer, as we all know, is one of the most expensive (prestige) creams on the market. He pointed to its flagship offering: Crème de la Mer. Right there, next to a picture of the jar (at $310 for 2 oz.), it said,"... the legendary Crème de la Mer has the power to transform the skin... firmness improves, lines, wrinkles and the look of pores become less visible, skin looks virtually ageless" (emphasis added).
He then clicked on Dr. Perricone's‡ website to one of its best sellers, Cold Plasma (at $162 for a 1 oz. jar). It says "One solution, five years of research and a best-selling product to address the 10 visible signs of aging" (emphasis added).
Next was the Olay‡ product website to look at ProX Anti-Aging Wrinkle Smoothing Cream ($44 at Walgreens for 1.7 oz.), which "is designed and professionally tested to smooth uneven textures with moisture, combating the look of fine lines and wrinkles" (emphasis added).
"Do you see it? It's right there in front of you!" he shouted excitedly (scared the heck out of me!). "See what?" I asked. "The wussy words, the wussy words, the wussy words!" he screamed. "They all use wussy words. 'Appearance' this, improve 'the look' of that. They all contain 'appearance' qualifiers, because not one of these expensive 'moisturizers' will claim they actually change the skin's underlying structure (including Dr. Perricone and La Mer, with their $300 wrinkle creams)."
"We're talking about actually rebuilding your skin, actually making it thicker, more dense, and less likely to sag, actually decreasing wrinkles… not merely the 'look' of wrinkles, but literally decreasing their depth..."*
He stood there for a second, giving each of us in the meeting an intense stare. "That's why we're all here," he said. "We have a compound that doesn't require wussy words. We're here to discuss a revolutionary, highly specialized, ingestible, 'anti-wrinkle' compound that works systemically (throughout the entire body) called UniLastin®. This incredible oral compound has the power to make your skin younger... not just look younger, but actually make your skin be younger.*
"No wussy words here. We're talking about actually rebuilding your skin, actually making it thicker, more dense, and less likely to sag, actually decreasing wrinkles... not merely the 'look' of wrinkles, but literally decreasing their depth, thereby actually smoothing the skin as it improves the skin's underlying structural matrix.* There's not a single cosmetic moisturizer, serum, or cream out there that will make those kinds of structure claims."
He paused for a minute to let that sink in. "And because UniLastin works from the inside out, throughout the entire body," he continued, "it's able to improve the skin everywhere, from the face, neck, and décolleté to crepey arms, loose abdominal skin... even buttock sag and elbow wrinkles.* It's like a facelift for your entire body... from the end of your nose to the tips of your toes! If this isn't the most amazing, revolutionary, and radically groundbreaking skin-care product to hit the market in over 50 years, I don't know what is."
After he finished, we sat there for a moment. None of us said a word as we all tried to process the impact UniLastin was going to have on the entire skin-care industry.
So here we are. UniLastin just hit the market, and I'm telling you, you've gotta try this product. I know everyone questions testimonials, but I've been using UniLastin for the past nine months (they gave all of us samples to try), and OMG. I haven't tossed my moisturizers yet - I mean, we all need a moisturizer - but like the man said, "If this isn't the most amazing, revolutionary, and radically groundbreaking skin-care product to hit the market in more than 50 years, I don't know what is."
“This incredible oral compound can do what no topical cosmetic skin cream would ever dare claim: alter and improve the underlying structure of the skin - making it thicker, denser, and smoother. Not even retinol can do all that!”*
Specifically developed to rebuild your skin, make it thicker, more dense, and thus less likely to sag. UniLastin decreases wrinkle depth and regenerates the skin's underlying structural matrix. And because UniLastin works systemically (throughout the body), it improves your skin everywhere... like a facelift for your entire body.*
“If this isn't the most amazing, revolutionary, and radically groundbreaking skin-care product to hit the market in more than 50 years, I don't know what is.”